Behind the Brand
focuses on branding businesses of all sizes and at every stage of their brand journey, aiming to unlock their full growth potential by transforming visions into impactful identities.
Growing up in sunny Southern California, I earned my BFA from USC and naturally found my calling in swimwear—truly embracing my California roots! In my mid-20s, I fulfilled a lifelong dream of living and working in New York City. Armed with a $99 one-way Jet Blue ticket and four big boxes, I embarked on an adventure that shaped my adult life.
I’m an Adobe Creative Suite super nerd and a self-proclaimed jigsaw puzzle master—skills that align perfectly with the creative problem-solving needed to help brands reach their full potential. I’m known for being easy to work with, guiding you through every step of the process with clarity and a collaborative spirit. Together, we'll create something truly special, and you’ll enjoy the journey as much as the results!