Behind the Brand
About
NLD owner
bfa from usc
tennis lover
jigsaw puzzle master!
focuses on branding businesses of all sizes and at every stage of their brand journey, aiming to unlock their full growth potential by transforming visions into impactful identities.
Growing up in sunny Southern California, I earned my BFA from USC and naturally found my calling in swimwear—truly embracing my California roots! In my mid-20s, I fulfilled a lifelong dream of living and working in New York City. Armed with a $99 one-way JetBlue ticket and four big UPS boxes (one of which held my beloved first-edition Bondi Blue iMac), I embarked on an adventure that shaped my adult life.
I’m an Adobe Creative Suite super nerd and a lifelong jigsaw puzzle enthusiast—skills that align perfectly with the creative problem-solving needed to help brands reach their full potential. I’m known for being easy to work with, guiding you through every step of the process with clarity and a collaborative spirit. Together, we'll create something truly special, and you’ll enjoy the journey as much as the results!
so, who am i?
NINA LOTA DESIGN
client love
NICKY KYRTSIS & CARMEN CÁRDENAS
— STUDIO MaRō
She helped shape our vague vision into a clear, creative direction and guided us through every step with patience and precision. She’s not only a talented designer, but also incredibly organized and efficient — a rare and invaluable combo. We’re thrilled with the final result and would recommend her without hesitation.
Nina was a dream to work with.
LIA WIEDEMANN
— THE RIGHT AT HOME TEAM
With her expert guidance, we were able to create stylish branding to reflect our team’s boutique approach to Brooklyn real estate. From fresh logos in our new signature color to custom tissue paper for client gifts, Nina truly elevated our marketing materials and we couldn’t be more thrilled with The Right at Home Team’s new look!
Working with Nina Lota was such an enjoyable and inspiring experience!
Megan Lanoux
— MEGGO SWEETS
Nina is just as passionate about my project as I am, which is hard to find. She made all of my design struggles feel manageable and simplified everything. I had difficulty making color decisions, as many of the colors you see don’t translate the same once printed. She is professional, organized, and helped me present the CMYK/Pantone colors so printing would be exactly what I wanted. I am excited to continue working with Nina on more projects!
Nina Lota is the design expert my brand needed.
EMILY CANDEE
OWNER — VINE FLORAL DESIGN
I would have been lost without all of your ideas for branding and LOVE everything you created for me. I am beyond thrilled with the finished products! You are so skilled and enthusiastic - I can’t recommend you highly enough. It was such a pleasure to work with you!!
Dear Nina, I literally can’t thank you enough. You are such a talent, beyond patient and so creative.
JAMIE BORIS
EXECUTIVE DIRECTOR — ABC NEW CANAAN
She is infinitely creative, with an excellent eye for detail and a thoughtful, innovative approach. Her designs took our printed material to a whole new level, and her work was flawless. Nina is an absolute joy to work with, and we can’t wait to work with her on our next marketing and design projects.
Nina is an exceptional graphic designer and a consummate professional.
NICK MARTSCHENKO
CHEF/OWNER —
THE SOUTHEND RESTAURANT GROUP
When a project comes up she is super responsive, professional, and just fun to work with. I am always amazed at how she manages to take our rough vision and make something beautiful. She listened to my ideas, asked questions about what I was trying to accomplish, and really understood my goals before getting to work. She has a true eye for design and ensures everything fits within our brand. I would highly recommend!
Nina feels like an extension of our team.
LAYLA LISIEWSKI
FOUNDER — THE LOCAL MOMS NETWORK
Our team continues to be impressed with Nina’s talents and attention to detail. She helps us articulate our design ideas, makes helpful suggestions, and goes above and beyond to create graphics that we can be proud of. We are extremely grateful for Nina’s partnership and look forward to working with her for many years to come!
Nina was instrumental in creating the voice and branding of our company.
JILL TOBIN
FORMER PRESIDENT —
YOUNG WOMEN'S LEAGUE
Nina was instrumental in the redesign and modernization of our organization's image. Her creative, thoughtful ideas generated new interest in membership, sponsorship, and increased attendance at all events. Nina is a professional, responsive, collaborative, partner that is easy and fun to work with. We had a great experience with Nina from start to finish and I highly recommend her services.
Working with Nina was a fantastic experience.
MARY F. MANZO
— PHOTOGRAPHER
She has a wonderful sense of detail. Nina’s confidence along with her great vision and insight brings such ease when working together. I would highly recommend Nina for all your graphic needs!
Nina is an incredibly talented designer, who immediately captured the idea for my photography logo.
